[Greatest Hits] Growth Marketing Team Lead at Zalando: Mariana Kuiken - How to Leverage Disruptive Marketing Trends

Update: 2024-01-25

Description

In this episode of How I Grew This, Mariana Kuiken joins Amanda Vandiver to discuss how brands can leverage performance marketing and disruptive marketing trends to grow their businesses.

Mariana is currently the Growth Marketing Lead at Zalando, where she works on developing new marketing opportunities through machine learning advertisements, user-automated content and augmented reality. Before that, she held various marketing roles at companies like Delivery Hero and LightInTheBox.

Comments

In Channel

Turning Insights Into Impact: The Art of Strategic Creativity

2025-09-1133:42

Subscription App Growth: Insights from the Frontlines

2025-07-1634:37

How Gamelight's Founder Günay Azer Bootstrapped a Next-Gen AI-Driven UA Platform

2024-11-2130:23

Senior Director of Business Development at Mintegral: Shobeir Shobeiri - How Mobile Game Ads Can Skyrocket Your Brand's Growth

2024-08-0126:35

Director of Client and Product Growth at Simplii Financial: Alexa Serrano - Operational Efficiency Insights in Digital Banking You Can’t Ignore

2024-07-2528:45

[Greatest Hits] VP of Marketing and Communications at Ledger: Ariel Wengroff - When Marketing Meets Blockchain and Digital Security

2024-05-0231:18

[Greatest Hits] Former Group CTO @ Gojek: Ajey Gore - Simplifying Through Prioritization

2024-04-2536:24

[Greatest Hits] CEO, Chairman, and Co-Founder of TodayTix Group: Brian Fenty - Mixing E-commerce and Culture

2024-04-1826:48

[Greatest Hits] Co-Founder and Chief Organizational Plumber of FlixBus: Daniel Krauss - How FlixBus Is Driving Sustainable Transportation While Expanding Internationally

2024-04-1125:07

[Greatest Hits] Founder and CEO of Tubi: Farhad Massoudi - Disrupting the Streaming Industry

2024-04-0425:39

[Greatest Hits] Chief Growth Officer of Babylist: Lee Anne Grant - Navigating the Growth Curve

2024-03-2824:34

[Greatest Hits] Founder and CEO of Picsart: Hovhannes Avoyan - Empowering Creativity in the Age of AI

2024-03-2128:41

[Greatest Hits] Chief Product Officer at Wish: Mauricio Monico - Innovation and Differentiation in Tech Product Management

2024-03-1430:51

[Greatest Hits] Experience Transformation Leader at Citizens Bank: Deepak Nair - Leading a Winning Digital Transformation Strategy in the Banking Sector

2024-03-0728:56

[Greatest Hits] CEO and Co-founder of Shares: Benjamin Chemla - Revolutionizing Social Investing

2024-02-2922:34

[Greatest Hits] Head of Product at Cambly: Omar Seyal - Leveraging Retention and Expanding Distribution Channels for Exponential Product Growth

2024-02-2229:43

[Greatest Hits] Co-CEO and Co-Founder of FabFitFun: Daniel Broukhim - Innovative Marketing and Content Creation for Enhanced Consumer Services

2024-02-1529:52

[Greatest Hits] CEO of ZEDGE: Jonathan Reich - Personalizing Your Phone Through Featured Digital Content

2024-02-0825:52

[Greatest Hits] Senior Product Manager at Expedia Group: Mickey Noworyta - Powering Up Product Growth Through Data and Technology

2024-02-0130:26

[Greatest Hits] Growth Marketing Team Lead at Zalando: Mariana Kuiken - How to Leverage Disruptive Marketing Trends

2024-01-2532:58

00:00

1.0x

[Greatest Hits] Growth Marketing Team Lead at Zalando: Mariana Kuiken - How to Leverage Disruptive Marketing Trends

Amanda Vandiver, Mariana Kuiken

#box-pro-ellipsis-175890776584785{-webkit-line-clamp:2;}[Greatest Hits] Growth Marketing Team Lead at Zalando: Mariana Kuiken - How to Leverage Disruptive Marketing Trends

[Greatest Hits] Growth Marketing Team Lead at Zalando: Mariana Kuiken - How to Leverage Disruptive Marketing Trends

Amanda Vandiver, Mariana Kuiken

[Greatest Hits] Growth Marketing Team Lead at Zalando: Mariana Kuiken - How to Leverage Disruptive Marketing Trends